How We Care
Care isn't a marketing claim — it's embedded in every decision we make about ingredients, sourcing, packaging, and people. Here's exactly what that looks like in practice.
The Founder's Story
Born from eczema,
built for every skin
A founder who needed skincare that actually worked on his own skin. A small country town in Victoria. And centuries of Australian botanical wisdom, finally understood by science.
"I couldn't find skincare that worked on my eczema-prone skin — so I researched, developed, and created my own."
— Terrence Curwen-King, Founder & Formulator, Bacchus Marsh VIC
A personal battle with eczema
Terrence has lived with eczema his whole life. Most skincare made it worse — synthetic fragrances, harsh preservatives, mineral oils that sat on the surface without helping. Finding something that actually worked felt impossible. After cycling through product after product and getting nowhere, he made a decision: if no one else would make it, he would.
Going back to the source
What followed was years of research — into ingredients, into formulation, into what Australian skin in Australian conditions actually needs. The conclusion was clear: the most powerful ingredients weren't imported or synthetic. They were growing right here. Native botanicals that Indigenous Australians had used for centuries for skin health, wound healing, and general wellbeing — and that modern science was only beginning to fully understand.
Rooted in a small country town
Bliss Forte AU was born in Bacchus Marsh, a close-knit country town in Victoria. That setting shapes everything about how the brand operates — grounded, community-focused, no-nonsense. Country towns don't tolerate pretension. You either deliver or you don't. That ethos runs through every formula: no filler ingredients, no vague claims, nothing that doesn't earn its place on the label.
Australian-born, for Australian conditions
Australia's climate is like nowhere else on earth — extreme UV, humidity, dry inland air, coastal salt. Our skin faces conditions that European or American formulas were never designed for. Bliss Forte AU is built specifically for this environment, using native botanicals that evolved here, thrived here, and have proven efficacy for Australian skin across generations.
Centuries of wisdom, now backed by science
Lilly Pilli, White Willow Bark, Lemon Myrtle, Jojoba — these aren't ingredients chosen for their marketing appeal. They're chosen because we now have the scientific understanding to confirm what Indigenous Australians knew intuitively: these plants are extraordinarily powerful for skin health. We combine that ancestral knowledge with modern cosmetic science to create formulas that are both safe and genuinely effective.
Featured in Vanity Fair three months running
When Vanity Fair featured Bliss Forte AU — not once but three consecutive months — it validated what customers had been saying from day one. A brand built in a small country town, by a founder who just needed skincare that worked on his own eczema-prone skin, had earned its place alongside the best in the world. Not through a PR machine. Through results.
Terrence continues to be involved in every formulation decision, every batch approval, and every customer email that comes through to info@blissforteau.com. Bliss Forte AU isn't a brand managed at arm's length — it's a lived project, made with care, from Bacchus Marsh to your bathroom shelf.
What We Stand For
Six pillars we never compromise on
100% Vegan & Cruelty-Free
Every single product in our range is certified vegan and cruelty-free. We never use animal-derived ingredients and we never test on animals — at any stage of our supply chain.
Australian Native Botanicals
We source our hero ingredients — Lilly Pilli, White Willow Bark, Lemon Myrtle, Jojoba — from Australian growers wherever possible. These plants have thrived in Australia's unique climate for thousands of years.
No Nasties. Full Stop.
You'll never find parabens, sulphates, mineral oils, synthetic fragrance, phthalates, or formaldehyde in our formulas. We formulate for sensitive, reactive skin first — because if it's safe for the most reactive skin types, it's safe for everyone.
Sustainable Packaging
We're committed to minimising our environmental footprint. Our packaging uses recycled and recyclable materials wherever possible, and we're actively working towards reducing single-use plastics across our range.
Made for All Skin, All Genders
Skincare has historically been over-gendered. Bliss Forte AU is proudly gender-neutral — our formulas are designed to work for any person with any skin type. We believe great skin is for everyone.
Small Batch, Rural Victoria
We're a founder-led brand, hand-crafted in Bacchus Marsh, rural Victoria. Operating at a smaller scale means we can maintain rigorous quality control over every batch, and it means every purchase directly supports an Australian small business.
Our Standards
What every Bliss Forte AU product guarantees
100% Vegan
No animal-derived ingredients
Cruelty-Free
Never tested on animals
Australian Made
Crafted in Bacchus Marsh, VIC
Dermatologist Tested
Safe for all skin types
No Parabens
Free from harmful preservatives
No Sulphates
Barrier-protecting formulas
No Synthetic Fragrance
Botanically scented only
Sustainable Packaging
Recycled & recyclable materials
Our Pledge
What we promise, always
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We will never use ingredients we wouldn't put on our own skin.
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We will never compromise on cruelty-free status, regardless of market pressure.
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We will always be transparent about our full ingredients lists — no hidden trade names.
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We will always use info@blissforteau.com as our public contact — a real person reads every email.
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We will always support Australian growers and suppliers as our first port of call.
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We will always offer a 60-Day Bliss Guarantee — no fine print, no run-around.
As Seen In
Recognised by Australia's leading media
Featured in Vanity Fair three consecutive months — a milestone earned through results, not press releases.
Ready to experience the difference?
Browse our full range of Australian botanical skincare — every product backed by our 60-Day Bliss Guarantee.