The Bliss Forte Story
Born from eczema.
Built for every skin.
Bliss Forte AU started in Bacchus Marsh, a small country town in rural Victoria — with a founder who spent years unable to find skincare that worked on his eczema-prone skin. So he researched, developed, and created his own.
"I couldn't find skincare that worked on my eczema-prone skin — so I researched, developed, and created my own."
— Terrence Curwen-King, Founder & Formulator · Bacchus Marsh, VIC
A personal battle with eczema
Terrence has lived with eczema his whole life. Most skincare made it worse — synthetic fragrances that triggered flares, harsh preservatives that stripped the skin barrier, mineral oils that sat on the surface without absorbing. Finding something that actually worked felt impossible.
After cycling through product after product and getting nowhere, he made a decision: if no one else was going to make it, he would. Not as a business idea. As a necessity.
Australia's backyard had the answer
What followed was years of research — into ingredients, formulation, and what Australian skin in Australian conditions actually needs. The conclusion was clear: the most powerful ingredients weren't imported or synthetic. They were growing right here.
Native botanicals that Indigenous Australians had used for centuries for skin health, wound healing, and general wellbeing — and that modern science was only just beginning to fully understand. Lilly Pilli. White Willow Bark. Lemon Myrtle. Jojoba. Not chosen for marketing appeal — chosen because they work.
Rooted in a small country town
Bliss Forte AU was born in Bacchus Marsh — a close-knit country town in Victoria's Macedon Ranges. That setting shapes everything. Country towns don't tolerate pretension. You either deliver or you don't.
That ethos runs through every formula: no filler ingredients, no vague claims, nothing that doesn't earn its place on the label. Community and country roots aren't marketing language for us — they're where we live.
Australian-born, for Australian conditions
Australia's climate is like nowhere else on earth — extreme UV, coastal humidity, dry inland air, seasons that swing hard. Our skin faces conditions that European or American formulas were never designed for.
Bliss Forte AU is built specifically for this environment, using botanicals that evolved here and proved their efficacy across generations. Modern science now gives us the tools to understand exactly why they work so well — and to combine them with the best of contemporary cosmetic science for formulas that are both safe and genuinely effective.
The Science
Centuries of wisdom.
Now backed by science.
Indigenous Australians used native botanicals for skin health and general wellbeing long before cosmetic science existed. What modern research has revealed is remarkable — these plants are extraordinarily rich in antioxidants, antimicrobials, and skin-active compounds that our cells recognise and respond to.
We combine that ancestral knowledge with modern formulation science. No guesswork — every ingredient is chosen for demonstrated efficacy, not trend appeal.
Lilly Pilli
Nature's Vitamin C — brightens, firms and protects with native antioxidants
White Willow Bark
Nature's BHA — unclogs pores and refines texture without irritation
Lemon Myrtle
One of the world's most potent antimicrobials — keeps skin balanced
Jojoba Oil
Mimics skin's natural sebum — deeply nourishes without clogging
What We Stand For
Our commitments
100% Vegan
No animal-derived ingredients. Ever. Every formula is certified vegan and cruelty-free.
Sensitive Skin Safe
Formulated without parabens, sulphates, mineral oils, or synthetic fragrance — safe for eczema-prone and reactive skin.
Sustainably Sourced
Australian native botanicals from ethical growers. Fully recyclable packaging throughout the range.
Genuinely Effective
We don't make claims we can't back up. Our formulas are tested and our community's results speak for themselves.
Made in Australia
Crafted with care in Bacchus Marsh
Operating at a smaller scale means rigorous quality control over every batch. Every product that goes out the door has been made with care, checked personally, and sent with the genuine intention of improving someone's skin — and their confidence.
Terrence remains involved in every formulation decision. Bliss Forte AU isn't a brand managed at arm's length — it's a lived project, made from scratch, from rural Victoria to your bathroom shelf.
- ✓ Founder-led — one person behind every product decision
- ✓ Small-batch for quality and freshness
- ✓ Every purchase supports an Australian small business
Bacchus Marsh
Victoria, Australia 3342
Ready to meet your skin's new best friends?
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